The 1 Thing Health Coaches Should Do At The Beginning & End of Every Client Relationship
We recently dove into the research about what clients look for in a health coach.
People want to know: “Will you be able to help me overcome the issues I’m facing?”
If you’re a savvy wellpreneur, you’ll have a few questions for them as well. You’ll want to know why they’re seeking a nutrition partner, what their challenges are, and what they want from their relationship with you.
How do you capture these golden nuggets of info? Ask them straight up! Welcome to the wonderful world of client surveys.
Surveying your clients helps you:
Obtain powerful testimonials
Develop content people actually care about (read our article about how to produce content that inspires and empowers!)
Figure out which niche is right for you.
Chances are, you’re missing opportunities to survey your clients that are glaring you in the face. Without further ado, here are the two easiest (and most essential) times to survey clients.
Before The Work Begins: Ditch Your Contact Page for a Coaching Application
Every new client should fill out an application that provides you data on exactly why clients are knocking on your door — and what they need the most.
Don’t send prospective coaching clients to the “contact” page of your website. Instead, send them to a “coaching application” that can help you understand them, key into their needs, and ultimately land the sale.
The questions you should include in your Coaching Application should be some variance of the following:
What is your greatest challenge right now?
How long has this been going on?
Why haven’t you already accomplished your health goals?
How would your life be different if you solved this?
What do you want most in your life?
When Your Work With A Client is Done, Ask for Feedback.
When your relationship is coming to a close, it’s time to listen and learn.
This, my friends, is how you capture powerful testimonials.
If you’re like most entrepreneurs, the thought of asking a client for a testimonial makes you groan. Nothing’s worse than asking clients to take time out of their busy schedule to help you out, right?
That’s why you ask for feedback surveys instead of testimonials. They’re easier to ask for, and they show clients you’re committed to results. These exit surveys also help you tweak your offerings and improve your game for future clients.
Here are some questions to ask in your feedback survey:
Describe your situation before working with me.
Describe what it was like to work with me.
Describe how life is different since working with me.
Looking back on our coaching experience, I would have liked more…
I would have liked less…
Other thoughts or suggestions…
How would you like to be credited in your testimonial? Example: “Debra, 64, Ohio”, or “Female, 23, Ontario.”
You’ll be delighted at the insight you’ll gather, how much clarity you’ll gain, and how much easier it’ll be to resonate with wider audiences.
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